It's not unusual for employees to fall into a renter's mentality, in which a lack of ownership can lead to diminished effort, inattention to detail and diminished customer/patient/client satisfaction. In this project we helped our client encourage their employees to see the hospital as "our house."
Using the hospital's recognizable southern elevation as our guide, we created a childlike portrayal of a house in the graphic identity.
We opened the employee rally with a video of a potential hire discovering that everyone in the hospital was enthusiastic about their house:
House Is Rockin' from Overflow Communications on Vimeo.
Then, after the CEO welcome, we presented recognizable employees sharing their personal opinion about what makes their hospital their house:
Why I Love South Austin from Overflow Communications on Vimeo.
We followed that with a training video using the This Old House motif to discuss the realities of the employee satisfaction survey.
This South House from Overflow Communications on Vimeo.
Finally, we brought it back to the right perspective's impact on individual patient care with a conversation with a stroke victim whose life was saved by the team.
Lifesaving Work from Overflow Communications on Vimeo.
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