Case Study #2: Elevate

In any organization, even high performers can hit a ceiling of motivation, effort and enthusiasm. In this employee forum, we helped our client encourage their employees to take their game up to yet another level. The call to action? Elevate.



We also set a humorous tone with an introductory video using recognizable employees in a "pre-flight checklist" scenario, to show the importance of every part of the hospital team.

Preflight from Overflow Communications on Vimeo.

Then, to demonstrate awareness that every human has "crossroads" moments repeatedly throughout the day, we showed the decision making process even a high performer goes through when asked to do more for a patient/customer/client.

Protocol from Overflow Communications on Vimeo.

Finally, to bring it home to the fact that the patient in the bed is not a number or collection of symptoms, we shared the story of a patient whose challenging medical conditions were made better by employees who went the extra mile.

Patient Testimonials from Overflow Communications on Vimeo.