Our hospital client's employee satisfaction survey coincided with the frenzy of the 2008 presidential race. With the desired end result of employees checking the option "very satisfied" on their survey, we collaborated with their team to create a full-blown political campaign for darkhorse candidate, Barry Satisfied.
With the help of a willing CEO, we used the political campaign motif, starting with an intentionally amateurish "Man from Hope" style bio video...
We continued with a piece that used the search for a VP candidate as the premise to encourage the practice of peer evaluations during the hiring process.
Decision '08: Barry Satisfied's Running Mate from Overflow Communications on Vimeo.
We also decorated the meeting room with campaign paraphernalia, including these campaign signs:
Due to his passion for his employees, patients and overall results, the CEO was willing to take some creative risks that really paid off.
As a result, employee satisfaction scores jumped double digits and the hospital ascended into the upper tier of peer hospitals across the country.
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